Win more listings.
Set better expectations.
Pulse gives you a fast, market-based estimate and helps you explain the multiple behind it, so sellers can better understand a realistic listing price.
“What’s my business worth?”
Pulse gives you a professional, data-backed starting point in minutes. The number comes from market data, so you stay the advisor.
Two pages a seller will actually read.
Short enough to hand across the table, specific enough to be taken seriously. Every report carries your firm’s name.
The number, and the math behind it
SDE × the market multiple for their industry, so the value doesn’t read as a guess.
What risk is costing them
The same earnings sell for more at the upper quartile — a reason to engage your firm.
Steps to increase value
Concrete improvements that turn a one-time estimate into an ongoing relationship.
See how easy Pulse is.
What brokers tell us.
Brokers use Pulse to open the value conversation, check their own math, and keep the relationship squarely with their firm.
Built on real completed transactions.
Pulse is powered by DealStats, a database of completed private company transactions. Your client’s financials are compared against real sales of similar businesses in their industry, adjusted for size and risk factors. Not a rule of thumb, and not a multiple someone quoted five years ago.
When a seller asks where the number came from, you have an answer.
In 2025, the median closed Main Street business sold for 94% of its asking price. Listings priced properly at the start tend to finish close to where they began.
Built for early-stage conversations.
Meet prospective sellers
Walk into the first meeting with a number and the reasoning behind it.
Qualify inbound leads
See quickly whether an owner’s expectations are in range before you invest time.
Follow up after networking
Turn a conversation into a concrete next step with a report worth opening.
Educate owners considering a sale
Show what drives value now so they can improve it before going to market.
Pulse isn’t a replacement for your valuation or advisory process. It’s the tool that helps you get there.
Everything you need to know before you start
Is Pulse a replacement for a full business valuation?
No. Pulse provides a fast, market-backed valuation estimate to help brokers begin seller conversations with confidence. While it isn't a substitute for a formal or certified valuation, it gives you a credible starting point for answering the question every seller asks: "What is my business worth?" By grounding the conversation in market data, Pulse helps align expectations and build trust from the very first meeting.
How does the co-branding work?
Reports and outputs feature your firm's name and logo alongside the Pulse methodology, so sellers see the estimate of value as coming from you — reinforcing your role as their trusted advisor throughout the transaction process. We handle the underlying data and analysis; you own the client relationship.
How quickly do I get results after a client completes Pulse?
Results are generated immediately after your client completes the questionnaire. You'll be able to review the output and share it with your client the same day, keeping the momentum in the conversation while their interest is high.
What data sources does Pulse use?
Pulse is powered by DealStats, a leading database of private company transaction data. Rather than relying on rules of thumb or dated multiples, Pulse cross-references your client's financials against actual comparable transactions in their industry — giving you an estimate of value grounded in real market data.
How much does Pulse cost?
Pulse is available for $240 per year or $25 per month, giving you unlimited access to generate estimates of value for your clients throughout the year.
Ready to win more listings?
Give every prospective seller a professional, market-based estimate of value and start every conversation with confidence.
