CEPA

Serving Certified Exit Planning Advisors

We partner with CEPAs to provide market-based business valuations that align with how buyers evaluate companies. Our work helps bring clarity to planning conversations and grounds exit strategies in real market data.

Takes about 5 minutes
No commitment
solutions

Solutions for Every Stage

Wherever your clients are in their journey, Weld offers valuation solutions that help you turn curiosity into conversations and plans into action.

Explore

Turn client curiosity into an advisory opportunity with Weld Pulse, our intuitive & fast business value assessment tool provides a clear & actionable scorecard.

Plan

Educate clients who are 1 to 5 years from their exit with Weld Horizon, our valuation overview covering value drivers, risk factors, and market comps.

Act

Guide clients through a successful exit with robust valuation offerings, including a sale benchmark, M&A valuation, ABV/CVA certified valuation, CIM, & buyer teasers.

VALUATION SERVICES

Why CEPAs work with Weld

Independent valuation expertise designed to help CEPAs guide clients with confidence through every stage of exit planning.

Built for exit planning

Our valuations are designed to support planning conversations — not just satisfy reporting requirements.

Market-based, not formula-driven

We reflect how buyers actually price businesses, using real transaction data.

Clear and usable output

Easy-to-understand reports that you can confidently walk through with clients.

Fast and affordable

Responsive turnaround to keep planning conversations moving at costs owners can afford.

Deal experience

We understand how businesses are evaluated in real transactions, not just in theory.

Pulse by Weld

Explore with Weld

Turn curiosity into a valuation conversation. Our client-friendly business value assessment tool, Pulse by Weld, helps you engage owners earlier.

  • Breaks down how buyers calculate earnings (SDE)
  • Makes value drivers visible in minutes
  • Creates a natural bridge to deeper planning work

Plan with Weld

Horizon

1 to 5 Years from Exit

An educational valuation overview covering value drivers, risk factors, and market comps. Built for clients who want to build value before going to market.

Act Confidently with Weld

Advise your clients to act confidently with robust and sale-ready business valuation services.

Benchmark Valuation

Ready to Go to Market

A market-based valuation using real transaction comps and normalized earnings. Establishes a credible, defensible value range for a straightforward business sale.

Extended Valuation

Complex Transaction


Combines market comps and income-based modeling for situations where simple comparisons don’t tell the full story.

Certified Valuation

Formal Requirement

A comprehensive report prepared by an ABV credentialed professional to recognized standards. Required for SBA lending, estate planning, and formal transactions.

WHY A VALUATION MATTERS

Built to Support Your Advisory Role

You lead the strategy. We provide independent analysis. Each report helps clients understand what drives value and what can improve it.

Normalized Earnings

Adjusts financials to reflect the true earning power of the business, with every adjustment clearly explained.

Risk Assessment

Evaluates operational, financial, and ownership risks that can influence value and buyer confidence.

Market Benchmarking

Uses comparable transactions and industry data to support a realistic, market-based valuation.

Defensible Valuation

Combines financial analysis, market evidence, and professional judgment into a clear, supportable conclusion.

Practical Benefits For Your Firm

When clients understand how value is calculated, they make better long-term decisions and look to you for guidance. We handle data review, normalization analysis, and report preparation, allowing you to stay focused on client strategy rather than valuation mechanics.

Lead more strategic planning conversations
Support premium advisory work
Strengthen long-term client retention
how it works

Our Role In Your Process

We act as a valuation partner within your advisory process — providing the data and context to support your planning work, while you remain the primary relationship with the client.

Talk with Our Team

We’ll ask questions about how the business operates, who’s involved, and what growth looks like—so we understand the full picture.

We Analyze the Data

We review your financials (typically from the past 3 years), pull market data from comparable business sales, and apply our valuation models to deliver accurate, real-world insights.

Get your valuation in 1 Week

You’ll receive a clear, easy-to-follow valuation report that explains your estimated market value, what’s driving it, how to think about your listing price, and what to improve if you’re not ready to sell just yet.

The Forge

Insights that help you make better decisions.

Articles and tools that meet you where you are.

Explore The Forge

Partner with Weld

We’d be happy to walk through how Weld fits into your exit planning advisory.