Win more listings.
Set better expectations.
Pulse gives you a fast, market-based estimate and helps you explain the multiple behind it, so sellers can better understand a realistic listing price.
“What’s my business worth?”
Pulse gives you a professional, data-backed starting point in minutes. The number comes from market data, so you stay the advisor.
Two pages a seller will actually read.
The number, and the math behind it
SDE × the market multiple for their industry, so the value doesn’t read as a guess.
What risk is costing them
The same earnings sell for more at the upper quartile — a reason to engage your firm.
Steps to increase value
Concrete improvements that turn a one-time estimate into an ongoing relationship.
Built on real completed transactions.
Pulse is powered by DealStats, a database of completed private company transactions. Your client’s financials are compared against real sales of similar businesses in their industry, adjusted for size and risk factors. Not a rule of thumb, and not a multiple someone quoted five years ago.
When a seller asks where the number came from, you have an answer.
In 2025, the median closed Main Street business sold for 94% of its asking price. Listings priced properly at the start tend to finish close to where they began.
What brokers tell us.
Brokers use Pulse to open the value conversation, check their own math, and keep the relationship squarely with their firm.
Ready to win more listings?
Give every prospective seller a professional, market-based estimate of value and start every conversation with confidence.
